1. Introduction
At AdLoop, also called Loop ("we", "our" or "the company"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you use our service.
By using our service, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1. Information you give us
- Account information (name, email address, password)
- Profile information (brand name, description, preferences)
- Payment information (when you make a purchase)
- Content you create or upload through our service
- Communications with our support team
2.2. Information collected automatically
We automatically collect information about you, your device and your interaction with our service:
- Device data: Operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (phone, tablet), IP address, unique identifiers (including those used for advertising), language settings, mobile carrier, network information (WiFi, LTE, 3G), and general location (city, state or geographic area)
- Online activity data: Pages or screens visited, time on each page, the website visited before ours, navigation paths, information about your activity, access times, access duration, and whether you opened our marketing emails or clicked on links
- Cookies and similar technologies: Text files we store on your device to identify your browser or store information and settings
- Local storage technologies: Such as HTML5, which provide functionality similar to cookies but can store larger amounts of data
- Web beacons: Also known as pixel tags or clear GIFs, used to show that a web page or email was accessed or opened
2.3. Information from third parties
We may combine personal information we receive from you with information we obtain from other sources, such as:
- Third parties, such as our business partners
- Public sources, such as social media platforms
2.4. Facebook and Instagram data
When a business connects its Facebook or Instagram account to AdLoop (the app is shown as "Loop" on Facebook), and only with the permissions that person accepts in the Facebook window, we access:
- Accounts: the list of Facebook Pages, Instagram accounts and ad accounts the person manages, so they can choose the ones that belong to their brand. We store only the selected ones and their access tokens, encrypted.
- Posts and metrics: the posts of the Page and the Instagram account with their reactions, comments and metrics (reach, views, saves, followers, profile visits), and audience data as aggregated totals (age, gender, country and city), never about a specific person.
- Comments and messages: comments on the business's own posts, with the name and identifier of the person who commented, and the Messenger conversations between the Page and the people who wrote to it.
- Ads: the results of the ads in the selected ad account (spend, reach, clicks and results) and their status.
- Forms (leads): the information a person entered in one of the Page's Instant Forms (for example name, email, phone and answers), only if the business turned on delivery of those leads to its CRM.
3. How We Use Your Information
We use the information we collect to:
- Provide the service: Communicate with you about the service, send information, announcements, updates, security alerts and administrative messages; operate and improve the service and our business; and provide support and respond to your requests, questions and comments
- Research and development: As part of these activities, we may create aggregated, de-identified or anonymous data from personal information we collect. We may use this anonymous data and share it with third parties for our legitimate business purposes, including analyzing and improving the service
- Marketing and advertising: Send direct marketing communications (with your consent) and show AdLoop ads to people who use or visit AdLoop, through advertising partners such as Meta and Google (for example, using the hashed email of your AdLoop account). This never includes the Facebook and Instagram data described in section 2.4
- Compliance and protection: Comply with applicable laws, legal requests and legal process; protect our rights, privacy, safety or property; audit our internal processes; enforce our terms and conditions; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity
- Process transactions and send related notifications
- Personalize your experience in the service
3.1. How we use Facebook and Instagram data
We use the data in section 2.4 only to provide the service the business turned on:
- Show the business its accounts so it can choose the ones that belong to its brand
- Publish to its Page and Instagram account the content the business created and approved, now or at the date it chose
- Show metrics and reports about its posts, its audience and its ads
- Pause or reactivate an ad when someone on its team asks for it and confirms
- Reply, as the Page, to comments and messages from people who wrote to it, with texts the business approved
- Deliver the leads from its forms to the business's own CRM
Only the team of the business that connected the account can see this data. We do not sell it, we do not share it with advertising partners, we do not use it for our own or third party advertising, we do not build profiles of people, and we do not use it to train artificial intelligence models. It is processed on our behalf by the providers that run the service (hosting and database) and by artificial intelligence providers (such as OpenAI, Google and Anthropic) that read the text of a comment or message only to prepare a draft reply.
4. Sharing Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Affiliates: Our parent companies, subsidiaries and affiliates, for purposes consistent with this Privacy Policy
- Service providers: Companies and individuals that provide services on our behalf or help us operate our service or business (such as hosting, information technology, artificial intelligence, customer support, email delivery and website analytics)
- Advertising partners: Third party advertising companies, including for interest based advertising purposes, that may collect information about people who use or visit our website through cookies and other automated technologies. This never includes the Facebook and Instagram data described in section 2.4
- Professional advisors: Professional advisors, such as lawyers, auditors, bankers and insurers, when necessary in the course of the professional services they provide to us
- Authorities and others: Law enforcement, government authorities and private parties, when we believe in good faith it is necessary or appropriate for the compliance and protection purposes described above
- Business transfers: Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or part of the business or assets
- With your consent: In any other situation with your explicit consent
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Help you navigate between pages efficiently
- Remember your preferences and settings
- Enable features
- Help us understand user activity and patterns
- Facilitate online advertising
You can control the use of cookies through your browser settings. For more information about cookies, including how to see which cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
6. Your Choices
6.1. Opt out of marketing communications
You can opt out of marketing communications by following the opt out or unsubscribe instructions included in the marketing communications we send you.
6.2. Opt out of online tracking
There are several ways to limit online tracking:
- Block cookies in your browser: Most browsers let you delete or reject cookies, including cookies used for interest based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings.
- Block the use of advertising IDs in your mobile settings: Your mobile device settings may let you limit the use of the advertising ID associated with your device for interest based advertising.
- Use privacy plugins or browsers: You can block our websites from setting cookies used for interest based ads by using a browser with privacy features, such as Brave, or by installing browser plugins such as Privacy Badger, Ghostery or uBlock Origin and setting them to block third party cookies and trackers.
- Platform opt outs: Our advertising partners offer opt out features that let you opt out of the use of your information for interest based advertising:
- Advertising industry opt out tools: You can also use these opt out options to limit the use of your information for interest based advertising by participating companies:
Note: Because these opt out mechanisms are specific to the device or browser where you use them, you will need to opt out on every browser and device you use.
6.3. Do Not Track
Some Internet browsers can be set to send "Do Not Track" signals to the online services you visit. We currently do not respond to "Do Not Track" or similar signals. To learn more about "Do Not Track", visit www.allaboutdnt.com.
7. Other Sites and Services
Our service may contain links to websites and other online services operated by third parties. In addition, our content may be embedded in web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or a representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.
8. Information Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.
9. Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you
- Rectification: Correct inaccurate or incomplete information
- Deletion: Request the deletion of your personal information
- Objection: Object to the processing of your personal information
- Portability: Receive your information in a structured and commonly used format
- Withdraw consent: Withdraw your consent at any time
To exercise these rights, contact us through the channels listed in the contact section.
To delete the data we store from your Facebook and Instagram accounts, follow the instructions at www.adloop.app/data-deletion.
10. Data Retention
We keep your personal information for as long as necessary to fulfill the purposes described in this policy, unless the law requires or permits a longer retention period.
We keep Facebook and Instagram data while the account is connected. When it is disconnected in AdLoop we immediately delete its stored access tokens, and we delete the rest of that data within 30 days of your request.
11. International Transfers
Your information may be transferred to and processed in countries other than your own. We make sure such transfers comply with applicable data protection laws.
12. Children's Privacy
Our service is not directed to anyone under 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a minor, we will take steps to delete it.
13. Changes to this Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date. We recommend that you review this policy periodically.
14. Contact
If you have questions about this Privacy Policy or about how we handle your personal information, you can contact us: